체험경제요인과 감정반응요인 인지적 특성을 중심으로 한 증강현실 애플리케이션 사용자 반응 연구

With the Augmented reality technology is a key technology of industry in 21st century that can provide a variety of information around the world, regardless of time and space. In this study, IKEA PLACE, which is a mobile application of IKEA company which utilized the augmented reality technology, was analyzed with user experience factors, emotional factors, and cognitive aspects to determine the relationship between satisfaction, purchase intention, and brand attitude (AMOS). The research findings discovered that educational factors in the experiential economic factors, dominant factors in the emotional factors and individual innovation and economic value in terms of cognitive value were found to affect the satisfaction level, while the satisfaction level influenced the brand attitude and purchase intention respectively. Based upon the research results, this study will be a helpful reference for companies where aim to make profits from the augmented reality application as well as researchers who want to obtain positive response from users with the augmented reality.