디자인비즈니스 교육 특성화에 따른 산학디자인 프로젝트 수행사례 연구 -개인 유전자 검사(DTC) 패키지 개발 사례를 중심으로-

This study is a study on the case studies of industrial-educational design projects conducted as part of the design business education specialization at universities. To this end, the institutional situation was checked through the trends of the design business and the development type and profit structure that can be optimized for industry-academia were examined. As for the direct direct consumer test, which has been conducted since 2016, a method in which an individual directly receives a gene kit and collects his saliva and requests it to an inspection agency has been introduced. The need for the development of an inspection kit from the viewpoint of minimizing was required. This project was divided into seven groups with 4th grade students in the visual design department who applied for project subjects to develop a variety of practical inspection kits. For project implementation, design collaboration and research-focused design business process step 5 were applied to compensate for differences in opinion between industry and academia, and the importance of user experience factors was considered and evaluated based on seven items by user experience factors. As a result of the research that industry-academia cooperated, four types of new package results were obtained, which were highly evaluated for satisfactory usability, cognition, accessibility, and reliability. The purpose of the design business pursued by the university is to provide a creative and convergence industry-academic design project case study and to seek practical directions for applying new designs. Successful industrial-educational projects should share design development and mutual human resources and knowledge systems that can share them, and it is desirable to complete them on the basis of concrete and practical alternatives under the leadership of a university with specialized design execution ability among the executives.