프랜차이즈 기업의 커뮤니케이션 활성화가 직원의 창의적 행동과 직무만족에 미치는 영향에 관한 연구

Communication is a basic process of organizational activity created through information sharing among members and it is the act of sharing things such as information and knowledge, beliefs, opinions, and emotions. This study attempts to study how communication affects the creative behavior and job satisfaction of employees in franchise companies. Surveys were conducted on franchise company employees in the Seoul and Gyeonggi areas and self-recording methods were used in which responders personally filled out surveys through one-on-one interviews. Research results showed that, first, the vitalization of communication in franchise companies had a significantly positive (+) effect on the creative behavior of employees. Second, the vitalization of communication had a significant effect on job satisfaction and third, creative behavior did not have a significant effect on job satisfaction.