중국 기업의 환경친화적 SCM 실행과 성과 간의 관계에 대한 품질경영시스템과 품질기준 인증의 조절 효과 연구

Nowadays there are many environmental problems including greenhouse gas emission,global warming, pollution of soil and ocean, acid rain and destruction of ozone layer, which threatall individuals on earth and have negative impact on them. To cope with these problems, manyorganizations are making effort and ‘environmental management’ is the response from privatecompanies among them.The approach of Green Supply Chain Management(GSCM) is one type of effort in thecontext of environmental management, which aims to coordinate supply chain members and to makethem cooperate to act like one entity in order to achieve goals of supply chain level cost reductionand of improving customer service, which allows all supply chain member companies survive infierce competition and grow more than competitors. GSCM is a part of SCM which seeks to managewhole supply chain with eco-friendly ways, in other words, with minimizing negative impacts onenvironment by mutually conducting many initiatives in supply chain level.On the other hand, there is one important source of competitive advantage, which is called‘quality.’ It is a competitive weapon which has been considered a valuable factor to satisfy customersand to raise the value of products and services. There are many approaches in quality managementbut the concept of ‘quality management practice’ is the one which many interests has been focusedon. There have been many independent researches on GSCM and quality management practicerelated to corporate performance but few researches can be found on the relationship among them. We give attention on this situation and designed two stage research models. Our first research goalis to verify if GSCM practice affects positively on corporate performance based on survey resultsform companies located in Chinese province of Sandung. Our second research goal is to check whetherthe effort and investment of companies on quality management system and on quality standardcertification like ISO series have positive moderating effect on the relationship between GSCM practiceand corporate performance. By doing so, we can find relationships among GSCM and qualitymanagement practice to improve corporate performance and to offer managers some intuition or insightto get ahead in competition and to grow fast in quick-changing business environment.After conducting surveys using questionnaire on 425 Chinese companies, we could verifythat GSCM practice show positive effect on corporate performance, which renders our first researchgoal achieved. In the second stage of our empirical analysis, we could find that the effort and investmenton building quality management system has positive moderating effect on the relationship, while theeffort and investment on quality standard certification does not. These results shed some light onmanagerial implications that companies have to make effort to implement GSCM and qualitymanagement system practice simultaneously in order to improve performance more, and that qualitystandard certification effort does not offer the synergistic effect. However, quality certification effortcan contribute to improve performance in long term, which can be explained by the classical logicof ‘productivity paradox’ which means that it takes some time to make companies’ effort and investmenteffective on improving actual performance.