공연예술 프로젝트를 위한 효과적인 크라우드펀딩 설계방법

As the society has been developed, individual taste also has been various and respected by itself. Crowdfunding which is a platform to allow founders to draw donations from many individuals through the Internet or social networks has been focused because of its convenience for gathering people with the same or similar taste. Hence this article attempted to estimate regressional relationships between several variables founders can control and the probability of success, amount raised, and the size of backers. Also, the differences between success and failure groups were investigated in more detail based on linear discrimination functions between success and failure groups using Linear Discriminant Analysis(LDA). In conclusion, both material and sociable acknowledgement rewards are important to increase fund-raising, the size of backers. Especially, material reward has significant effect to fund-raising, the size of backers and the probability of success. Giving only sociable acknowledgement rewards is, however, can cause decreasing of dependent variables significantly except the probability of success. Meanwhile, unconditional charge is significantly related to negative results of project. And the early-bird discount, appropriate funding period with goal amount and possible funding amounts should be considered. These results offer insight into effective design for performing arts projects and various way of research for this industry.