기업의 사회적 책임을 실천하기 위한 센스메이킹 프로세스 접근

Even though corporate managers do believe in the values of CSR(Corporate Social Responsibility), practical implementation of it is not easy, because of so many voices and different perspectives. However, a sensemaking process modelling for CSR is relatively new and is focused on the thinking and acting processes of managers, which can provide managers a useful method to handle CSR issues. As will be shown, it is developed based on the sensemaking theory of Karl Weick and his associates. This paper is to review the CSR sensemaking process approach, show its practical value, and propose a CSR sensemaking process model for corporate managers, who want to find proper methodology for their firms. Starting from the uncertainty and equivocality, which is generally experienced by business managers who are to handle practical CSR issues, managers can select some pilot actions and implement them. After that, they retrospect their actions and try to find their own meaning of CSR through communications and social interactions. Repeating this cycle of sensemaking will eventually help them to find the shared meaning, which should be shared across the organization and make them sense of their own CSR around their environments. That is, they will find their own sensemaking of CSR, which is based on their own beliefs and values, and can express their own way of CSR in their language. Some discussions on the nature of the model and suggestions for future research are added.