중식 패스트푸드 포장용기 디자인 제안

This study focuses on packaging containers that are indispensable in food delivery services and play an important role as a moving advertisement as well as the ability to protect food. The purpose is to propose the design of Chinese dish fast food packaging containers that can contain a variety of foods that are out of the ordinary fast food packaging container form. To this end, an overall theoretical review was conducted through a related literature survey on the operating model of the Chinese O2O (Online to Offline) food delivery system and the concept and classification of Chinese dish fast food. Based on the survey on the packaging containers of Chinese fast food currently in use and the analysis of packaging container design applicable to Chinese fast food packaging containers, The results of the survey of consumers are aggregated to derive the design elements of the packaging containers. Based on this, the design of Chinese dish fast food packaging containers suitable for the Chinese O2O(Online to Offline)food delivery system was finally proposed. Unlike conventional packaging containers, the design measures derived from this research process started from the perspective of four design elements, including functions, materials, shapes and colors of packaging containers, and saved space as much as possible by improving the internal structure of packaging containers, and also reducing environmental pollution by using eco-friendly materials. In addition, the traditional Chinese stackable side-dish box was applied to the packaging container design so that there was no resistance to applying it to Chinese fast food packaging containers in China. The design was developed so that the degree of food taste can be reminiscent of color, so that Chinese dish fast food of various flavors can be distinguished using various colored packaging containers. This provided a new direction for the Chinese fast food packaging containers used in the O2O(Online to Offline).