소셜 프랜차이즈 유형별 성공요인에 관한 탐색적 연구

Recently, as the interest in the social economy is increasing for an alternative to solve various social problems such as aging and polarization, social franchise is attracting attention as one of the business models for the vitalization and sustainable growth of the social economy. The social franchise, whose first cases were reported in the mid-1990s, continues to be seen at home and abroad, but the history is short and the experience is not accumulated. Although previous studies show that some local governments are making efforts to support social franchise projects and research activities have been conducted, still there is a lack of exact definition of social franchise concept, criteria for discrimination of various types, and appropriate success factors for each type. The purpose of this study is to clarify the concept and scope of social franchise, suggest appropriate directions for acceleration and success factors for social franchise companies by studying previous literatures and analyzing several representative cases in Korea social franchise industry. For case analysis, in-depth interviews with founders and CEOs are conducted. This study is expected to stimulate research issues about various perspectives on social franchise and provide success factors and directions for social franchise companies as well as various policy guide lines to governments.