영화 크라우드펀딩의 제도 변화와 문화적 관습: 영화 <노무현입니다> 펀딩 사례를 중심으로

This article examines the unprecedented success of crowdfunding of the movie, “Our President” and pays attention its funding participants. In the transition period of crowdfunding institutions, the movie actively utilized the new crowdfunding institution that aimed to financialize the art market. This article examines how funding participants resisted against the movie‘s funding and, therefore, tried to sustain the earlier norms and customs of movie crowdfudning of gift and support. Moreover, this article examines the claims of participants and their perception of art world, political symbols, and financial market through online forum. Further, it examines how complicated identities and roles of participants, under the continuing influence of earlier norms, construct the rules of newly established, therefore, vacant institutions of crowdfunding market.