소비자역량, 소비자문제·피해경험, 소비여건의 소비자신뢰가 소비생활만족도에 미치는 영향

The purpose of this study was to find how consumer competency, experiences of consumer problem·damage, and consumer confidence toward market conditions influence on consumption satisfaction in Korea. The data was drawn from ‘2019 Consumption Life Indicators in Korea’ conducted by Korea Consumer Agency, and 5,107 subjects, over age 20 were selected. Path analysis by AMOS 18.0 was utilized, and main results were as follows. First, consumer transaction practice competency showed direct positive effect and also indirect positive effect through reducing consumer problems·damages and enhancing consumer confidence toward market condition on consumption life satisfaction. Second, the experiences of consumer problem and consumer damages showd direct negative effect on consumption life satisfaction. And the experience of consumer problem showed indirect positive effect and the experience of consumer damage showed indirect positive effect through consumer confidence toward market condition on consumption life satisfaction. Third, consumer confidence toward market condition showed direct positive effect on consumption life satisfaction. Above results give us some implications for enhancing consumers’ consumption life satisfaction. That is, it is very important that enterprise serve reliable market conditions for consumers. And it, however, is more important that consumers practice their duty as a consumer in the market such as purchasing goods and services based on informations. Furthermore, it may be important that enterprise deal with consumer problems and damages properly.