신속한 국제화 전략이 기업의 성과에 어떤 영향을 미치는가? - 한국의 BGF를 중심으로

This study attempt to use secondary data from KIS-Value to understand how rapid globalization strategy affects BGF’s performance defined five categories such as sales volume, return on investment, net profit per employee, increase in sales, and increase in net profit per employee. In particular, this research defines the BGF based on the export ratio within five years after the establishment and classifies BGF into three levels according to 25%, 50%, and 75% concentration of exports. The main results of this study were first, the rapid internationalization strategy was proven to have a sales effect in the short and long term, and in particular, the short term effect was more significantly compared to the long term effect. However, the impact on the return on investment(ROI) of BGF was found that the more stringent the BGF level, the more short-term effect on ROI, but the longer-term effect was diluted according to time. Third, the sales growth rate is significant in the short-term depending on the BGF level, but do not have long-term effects same as ROI. On the other hand, the growth rate of net profit has shown that the BGF strategy has a negative (-) effect over the long term. In particular, the higher the BGF level, the greater the negative impact on the increase in net profit.