일러스트레이션을 활용한 국내 생리대 패키지 디자인 분석

The purpose of this study is to explore cases centered on domestic sanitary napkin brands through analysis of sanitary napkin package design using illustration and to examine the implications of developing sanitary napkin-related packages for various age groups in the future. For this purpose, 56 domestic sanitary napkin products were analyzed as visual elements using five illustrations as of June 2020 and their characteristics were summarized. According to the analysis, the domestic sanitary napkin package design has been maintained in a similar design and layout form with the use of illustrations of cottons and herbal ingredients, which are raw materials for sanitary napkins, without major changes from the past. In addition, a new group of buyers has recently been formed due to the aging of the initial age, but rather than sanitary napkin packages for them, it has been identified as a sanitary napkin package through collaboration with a brand of sanitary napkins that is sold regularly from the past and a popular character. The use of patterns or small illustrations as decorative elements of packages was all about the sanitary napkin package designs being released by new brands. In the case of certification logos expressing functional elements, only half of the products were included. It is also hoped that sanitary napkin packages using illustrations that can be met by women from various buyers will be produced to recognize to both men and women that menstruation is not a shame but a normal process experienced by healthy women, and that the sanitary napkin product line will be expanded. It is time to produce a new sanitary napkin package due to age groups, changes in perception of menstruation, and diversification of on-line and off-line markets.