디자인과 수요가 융합된 중국 어린이 가구 소비 선호 및 디자인 트렌드 연구

Since there are more than 300 million children in China, accounting for a quarter of the country's total population, the children furniture market of China has huge potential. After the introduction of the two-child policy in China in 2015, the number of children has been increasing year by year, and the needs of children in China have been gaining more attention. It is a new design trend to design the humanized furniture that meets the needs of children's growth. This thesis aims to provide basic materials and advice for the design of China’s children furniture based on the consumption demand and choice preference of Chinese children. Firstly, analyze the consumption demand and purchasing behavior of China’s children furniture. Secondly, analyze and conclude the design features of children furniture. Thirdly, make an analysis of the current situation and future trend of China’s children furniture, and understand the design elements of Chinese brand children furniture. Finally, make a survey of 149 China’s children furniture consumers in terms of purchasing features and choice preference. Through the analysis of the survey data of consumers, the following findings are obtained: in terms of the material selection, consumers pay attention to the materials of children furniture, and have a high preference for solid wood furniture; in terms of the consumer price, they can accept the middle-priced children furniture; with regard to the product satisfaction, the satisfaction of children furniture is the highest within two years after the purchase; in terms of design style, they attach importance to the children innocence of children furniture, preferring the smart children furniture that can bring happiness to children.