What Matters to RKT? Greenfield vs. Brownfield Investment

This study attempts to identify the key components affecting Reverse Knowledge Transfer (RKT) in terms of the comparison of the main factors between greenfield and brownfield subsidiaries based on organizational learning (OL) theory. Data were collected through a questionnaire survey and ordinary least squares (OLS) regression analysis was used as a statistical technique. The analysis results indicated that intent to learn and a similar organizational culture are critical elements for a successful RKT. Although trust is also a key factor affecting RKT from brownfield subsidiaries, a negative relationship exists between trust and RKT from greenfield subsidiaries. The results provide useful implications for multinational company (MNC) managers in considering the different elements necessary to enhance RKT from greenfield subsidiaries.