ICT 문화 환경이 아이디어창업과 기술창업에 미치는 영향에 관한 연구

This is a survey of the impact of the ICT cultural environment that prospective entrepreneurs who possess technology and prepare for a business start-up decide on business items and grow after starting business. Specifically, it is a study on the impact of the ICT environment on the decision of start-up items and business growth when the young generation who are familiar with the ICT cultural environment and the use of related devices and the elderly generation who have low use of ICT devices and somewhat less adaptable to the cultural environment. In addition, a study on the impact of the ICT cultural environment on the decision of startup items of prospective entrepreneurs with various technologies and the growth potential after startup was also conducted. To this end, a survey was conducted on the young people centered on college students who are expected to have high interest in entrepreneurship, and the seniors centered on office workers who have a lot of social experience and are about to retire. To achieve the research purpose, six variables were set and a research model was created to analyze the relationship and the validity of the theory. As a result of the analysis, it was found that there is a possibility of growth by item when starting a business with an idea of ​​using ICT, and there is little relationship between success by item and sustainable growth when starting a business with technology. When selecting a start-up item, it has been studied that the idea start-up incorporating information and communication technology has a high possibility of success and sustainable growth, affected by the ICT cultural environment. And since ICT technology affinity plays a mediating role of success, the success rate of young entrepreneurs is currently lower than that of the elderly, but it is predicted that the gap will gradually decrease in the future. This result is expected to be a meaningful milestone that can present the direction of start-up to prospective founders of all ages and skills preparing for a start-up.