촉각디자인을 활용한 포장디자인 사례 연구 - 음료수 포장디자인을 중심으로 -

In the era of emotions, packaging design should enable the ability to create new values ​​and design momentum. Consumers prefer packaging with a comfortable grip. This shows that the tactile sensation that occurs when consumers contact a product can influence consumption behavior. Through tactile design, designers can experience tactile sensations when consumers come into contact with the packaging, and consumers can complement better packaging designs through feedback on their sense of use to designers. The case of beverage packaging in the thesis started with the physiology and tactile psychology of consumers, and is designed to enable consumers to have a comfortable tactile experience in the beverage purchase process by utilizing tactile design. When selecting beverage packaging materials in terms of tactile design, not only the matching between materials and product contents, but also consumer's grip and coordination method should be considered. Also, in the shape design process, tactile design can induce an accurate usage method of the product in addition to considering the consumer's feeling of use and safety. By expressing the tactile texture the designer wants in the printing technique, it accurately conveys the characteristics of the product, deepening the image association of the brand. This paper examines the case of beverage packaging using tactile design and analyzes the design characteristics. When planning similar product designs, we provide reference materials and look forward to continuing various researches to utilize tactile design in the future.