전통시장 청년몰 청년상인의 기업가정신 및 정부지원 프로그램이 창업성과에 미치는 영향: 창업준비성, 상인과의 협력의 매개효과를 중심으로

The purpose of this study is to prove the relationship of major variables derived based on prior research on factors affecting the start-up performance of youth mall young merchants in traditional markets, and to empirically analyze the relationship between major factors based on the results. The factors affecting the start-up performance of the youth mall in traditional markets were divided into government support programs and entrepreneurship, and the cooperation between the start-up preparation and merchants was established as variables that mediated the influence between the start-up performance and entrepreneurship performance. The analysis showed that entrepreneurship had a statistically significant positive effect on start-up readiness, while government-supported programs, entrepreneurship and start-up readiness had a significant positive effect on start-up performance. In addition, as a result of verifying the mediated effects of the research model, it was verified that the indirect effects of entrepreneurship on the performance of start-up by mediating the preparation of start-ups were significant. Through this study, the government support program should be supported in consideration of the characteristics of young merchants, not of the current consistent support, and means that youth merchants should be thoroughly verified in the recruitment, selection, and promotion stages, and young merchants with high entrepreneurship and start-up readiness should be selected.