DMZ 및 접경지역 관광지 이미지요인이 행동의도에 미치는 영향

The purpose of this study was to verify the influential relationship between the image of behavior diagram in the DMZ and the border areas with special characteristics. The results of the verification of the impact of cognitive and emotional images on the behavior among the images of tourist attractions in the DMZ and the border areas are as follows. First, prior research related to the DMZ and border areas was mainly conducted on how to utilize tourism resources, such as motivation for tourism, utilization of tourism resources, and market segmentation, but this study suggests that the DMZ and the border area are to be verified by focusing on the image and behavior of tourist attractions of the DMZ and border areas. Second, tourism attractiveness was the highest among tourism attractions, tourism facilities, and history education, which are factors in the image of DMZ and border areas. Third, the analysis of the influential relationship between the degree of behavior of novelty and interest, which are the emotional image factors of the DMZ and the border area, showed that interest had a greater effect. In addition, local governments in the DMZ and the border areas should work together with the Ministry of Culture, Sports and Tourism to form a DMZ Peace Tourism Promotion Council, and actively promote integrated tourism as well as register with world cultural heritage sites.