프랜차이즈 기업의 성공요인이 기업성과에 미치는 요인에 관한 연구: 기업가역량의 조절효과

The franchise enterprise's business system has been developing with great interest as a new system of distribution. In particular, it has shown rapid growth compared to advanced countries, but it has not achieved qualitative growth due to lack of proper awareness of franchise businesses and quantitative growth. Therefore, the purpose of this study is to derive the success factors of franchisees to examine the relationship between corporate performance and to analyze the adjustable effects of entrepreneurial competency. Theoretical and practical success factors of franchise business can be presented, and the franchise success factors can be applied actively to the operation of franchise business, thereby improving corporate performance and maintaining long-term partnership. Samples of this study were collected by distributing surveys to CEOs, executives and directors of franchise headquarters. The distribution period was from February 20 to May 23, 2020, and a total of 150 copies of the survey were distributed online and offline and 115 copies were recovered. 103 parts of the recall survey, excluding 12 missing parts, were used for the final empirical analysis. The data retrieved from the survey were analyzed with IBM SPS Amos 26 Graphics, and the general characteristics of the study sample through frequency analysis, Pearson correlation, hypothesis testing and hierarchical regression were tested for adjustment effects. The results of the hypothesis test and the control effect test are summarized below. First, the success factors of franchisees (brand, local environment, marketing, business items and scale) had a significant impact on their business performance. Second, entrepreneurial competency has been shown to have a regulating effect between franchise success factors and business performance. Based on the results obtained, the research objectives were reviewed and the importance of the success factors of franchise headquarters for the expansion of franchise business was derived. Above all, it is meaningful to verify the success factors of the franchise headquarters through this study because the success factors of the franchise headquarters can help maintain and develop the franchise business.