헤리티지 아카이빙을 통한 문화상품 디자인-문위우표 크라우드 펀딩 사례를 중심으로-

This study aims to activate and revitalize Korea Design Heritage research by retracing the history of Korean design, using the traditional patterns of our cultural heritage as motifs for product development and digital data archiving. The research subject is the Munwi Stamp (Munwi-upyo), the first series of stamps issued in Korea. In the current digital age in which there is a decreasing trend of issuing and using stamps, the Munwi Stamp is sufficiently applicable to be utilized for digital archiving because of its historical significance as Korea’s first stamp and its traditional design patterns. Because the existing heritage items are archived as raster files that often become distorted when enlarged or reduced, vector files that can be easily transformed for future commercialization were produced for this project. The process included restoration and politicization to better suit modern trends by balancing geometric aesthetics and white space; vertical and horizontal alignment; symmetric balance; and delicate line arrangements. The crowdfunding platform, ‘Tumblbug’ was used as a feasibility study to assess the commercialization strategy based on this formative reinterpretation. This study selected stickers to not only substitute stamps but to highlight the interactive nature and express the sophisticated, elaborate design of the traditional stamp. Badges were added to increase the rate of success for funding while optimizing production and inventory costs. To tailor to the targeted audience (20-30s women)’s taste, this study went through the process of applying a modern interpretation of color to each stamp design and prototyping multiple designs for the badge production. The crowdfunding process was conducted for a total of 20 days, achieving 805% of the target amount from a total of 169 sponsors. Each stage of funding was documented in detail to serve as a reference point for future developers. This study serves as a use case for exploring the possibilities of designing cultural products through reinterpreting Korean cultural heritage to provide a means for initiating the continuous research and development of motifs and database sharing.