중국기업의 베트남 전자상거래시장 진출요인 연구

The purpose of this study is to identify the reason why Chinese enterprises are actively entering the Vietnam market through their entring factors. The Vietnam market is rich in potential with its huge population and the development of the ICT industry. On the other hand, Korean enterprises are slow to enter the Vietnam market. The results of this study are as follows. First, the internal factor of China lies in the strong policy of the Chinese government. The Chinese government is supporting trade through e-commerce in the face of falling growth in general trade. In particular, the Vietnam region, which is geographically close and has a large number of young consumers, is the key. The main focus is the expansion of the Integrated Pilot Zones for Cross-Border e-commerce and the expansion of support for online Silk Road. Second, the external factors of the Vietnam market are the government's policies and potential for development. The Vietnamese government is expanding support to expand the ICT industry to the nation's core capabilities and is strengthening cooperation with foreign countries. In addition, nearly 100 million people, twice as many workers as non-working people, 35 percent of young consumers, and the expansion of smartphone penetration are exploding Vietnam's e-commerce market. According to statistics from related agencies, the Vietnam's e-commerce market is growing by more than 30 percent annually. This situation is a common feature of the Vietna market. The Korean government is expanding its presence in the ASEAN market through the New Southern Policy, and Korean companies need a new market. In this regard, it is time for government support and corporate efforts to enter the market.