박물관 디지털 콘텐츠 품질 평가 모형에 관한 연구

Recently, museums are expanding the functions of museums by actively using digital technology. The key to the digital transformation of these museums is the adoption and application of digital content. In particular, the development of immersive digital content that induces immersion in the exhibition has a relatively high cost and technical risk. Therefore, quality control for content is necessary. In this study, a quality evaluation model for museum digital contents was developed, and evaluation factors were identified based on this model. In the evaluation model, we divided the main evaluation areas into the quality of digital content itself and the user’ s perception. And the construct concepts of quality were set as information quality, service quality, ease of use quality, and enjoyment quality, and measurement items for factors representing each construct concept were determined. Next, we evaluated the validity of the museum digital content quality evaluation model using the structural equation based on the data acquired through the survey. First, composite reliability and AVE(average variance extraction) were reviewed to verify convergent validity. and then the discriminant validity was verified. As a result, it was confirmed that the evaluation quality is appropriate to be composed of four sub-quality and that each measuring indicator is valid for measuring sub-quality. The significance of this study are as follows. First, the model we presented will serve as a fundamental model for evaluating the quality of museum digital contents. In other words, the evaluation factors and measurement indicators of this model can be used as reference models for the creation of the quality evaluation table (store card) of the content to be evaluated. Second, This model is suitable for quality evaluation of immersive digital contents in museums that have received much attention recently. In other words, the quality evaluation factors and indicators in this model focus on the quality evaluation of digital contents for experience-oriented museums with new digital technology.