A Study on the Business Value Orientation and the IT startups’ Performance: The Moderating Effect of Network

This study aims at examining the effect of Business value orientation on IT startup performance and analyzing the moderating effect of network in the relationship. Although the importance of social responsibility, which has a positive effect on the relevant stakeholders and the social organization in which they live, has emerged in recent years, among several strategic directions for the long-term survival of the firm and preoccupation of competitive advantage, Each of the prior studies is showing contradictory results. In addition, in the case of startups, there is a lack of resources, so efforts to increase firm performance, such as sharing new knowledge and technologies through network utilization. Despite this importance, there has been no research on startups’ Business value orientation and network together. To confirm this, an empirical study was conducted on 94 IT startups residing in IT startup support organizations, etc., and the suitability of the research model was evaluated using PLS-SEM. As a result of the study, Business value orientation (customer orientation, technological innovation orientation, social responsibility orientation) showed that all three sub-elements had a positive effect on performance of IT startup. In addition, as a result of confirming the moderate role of the network in the relationship between Business value orientation and performance of IT startup, the customer orientation and technological innovation orientation were found to play a moderate role in the network in relation to performance of IT startup, and the customer orientation was a positive role. However, the direction of technological innovation orientation was found to play a negative role. In addition, it was confirmed that the network doesn’t play a moderate role in the relationship between social responsibility orientation and performance of IT startup.