기업 핵심역량 및 경쟁우위의 결정요인과 경영성과에 관한 연구: 중소·벤처기업을 중심으로

The core competencies and competition strategies of enterprise lead to high performance when they are mutually matched. Since such core competencies and competition strategies of enterprise have different effects depending on the type of industry and the environment of enterprise, practical and academic studies are being conducted in various fields. Especially, in case of small and medium-size companies which are short of resources such as human resources and financial resources compared to large scale companies, they should acquire competitive advantage through core competencies and competition strategies. However, due to the small company size, insufficient core competencies, insufficient R&D human resources and technology investment, it is difficult to be prepared to cope with rapidly changing environment. This study aims to investigate the relationship among corporate core competencies, competition strategies, and management performance of small and medium size, venture business companies. It is based on the previous study on entrepreneur competence, corporate resources, and market orientation, competitive advantage, and management performance. The results of this study are as follows: First, entrepreneur competence, corporate resource, and market orientation, as the core competences of a company, have a positive effect on the competitive advantage of the company, which, in turn, has an impact on its management performance. Second, in the case of small and medium-size, venture companies, the higher the environmental uncertainty, the greater the impact of the core competencies on the competitive advantage. Third, the shorter the company history, the higher the impact of market orientation on the competitive advantage.