MILITARY Application through Innovative Case Study of FinTech Company

Purpose: This study aims to explore a new market called fintech, a combination of finance and technology; analyze Toss Corporation's innovation strategy, which secured high innovation performance and market share; and present ideas that can be applied to the military based on a simple remittance technology. Method: To analyze Toss's management strategy, we examined its profit-making model that helped maintain a competitive advantage and analyzed the market. In addition, the new innovative technologies for the promo-tion of fintech enterprises and security of the remittance technology were analyzed, along with applicable im-provements. Results: Toss maximized user convenience with its innovative “remittance technology” and achieved low-cost, high-efficiency promotion through Social Network Services. It has also proven to be a very safe system through its innovative security features that can also be applied to military organizations. On the system side, a user-centered security regulation and system construction method that combines security enhancement and convenience through the need for a more convenient working environment, the applicability of bio-certification systems, and security accountability were proposed. Conclusion: The analysis of Toss's innovation strategy shows that in order to succeed, a company must either explore new markets through idea development and innovation or provide customized services in a fully special-ized user-friendly manner. The military also needs to take immediate and flexible action, such as continuing to find ways to reduce inefficiency due to various security regulations and corresponding materials through such case studies.