익산지역 세계유산 스토리텔링 개발 방안

The regional development through tourism products emphasizes the importance of the place image and its identity. Storytelling is one of the methods to create the meaning and value of the tourism resources and new tourism content in the tourism industry as well as place image and identity. It can be used as an explanation and an interpretation of the tourist sites. The role of storytelling as important pull factor that can determine the image of tourism destination. It makes tourists discover the identity of the value of its cultural assets. The purpose of this study is on Storytelling Development Strategy of the World Cultural Heritage Assets in Iksan area, and suggests as following: 1. Preparation of Tourism Infra-structure and Tourism facilities for tourists. 2. Development of the Storytelling cultural resources of the Cultural World Heritages Assets. 3. Select the Main Theme of the Storytelling development of Iksan World Heritage Assets. 4. Use as OSMU, MSMU to create various tourism contents.