수출업자의 인문학적 소양과 의사소통역량이 수입업자와의 신뢰관계에 미치는 영향

In order for an exporter to maintain a good trust relationship with an importer and to achieve excellent results, communication competence for mutual conflict and problem solving are required, and humanistic knowledge is very important in developing communication competence. Therefore, the purpose of this study was to examine whether the humanistic knowledge of exporters improves their communication competence and builds a trust relationship with importers. In particular, in this study, the humanistic knowledge of exporters is considered to include sub-concepts such as literay, philosophical, historical, artistic, religious and cultural knowledge, and these humanistic knowledge influences trust relationship with importers through communication competence. To examine this, data were collected and analyzed by 212 export managers of small and medium-sized manufacturing companies in Daegu and Gyeongbuk through a questionnaire method. As a result of the analysis, it was confirmed that literay, philosophical, historical, religious, and cultural knowledge among the humanistic knowledge of exporters had a positive effect on their communication competence, but artistic knowledge did not. In addition, it was found that the communication competence of the exporter has a positive effect on the trust relationship with the importer. The results of this study can provide implications for the development of this ability by proposing the importance of the humanistic knowledge and communication competence of exporters in the formation of a trust relationship between import and export. In addition, by grasping the humanistic knowledge that exporters should have, it provided an opportunity to lead the humanistic knowledge that previous studies emphasized only in terms of education into international trade relations.