유통 소상인의 창업 준비가 경영성과에 미치는 영향: 창업 동기에 따라

Purpose: The reason that the survival rate of small business owners is lower than that of advanced countries, despite the government's strong support, is because, as pointed out in previous studies, founders start a business with a lack of understanding of the preparation for a start-up and the motivation for start-up is not clear. Therefore, in this study, we will examine the impact of start-up preparation activities on management performance based on small retailers with low survival rate among small business owners, and based on this, look at how the effects of start-up preparation activities on business performance are different depending on the motivation for start-up. Research design, data, and methodology: In this study, a multiple regression analysis was conducted by extracting information on entrepreneurship and sales of small merchants in wholesale and retail businesses corresponding to the distribution business from the original data of the annual survey of small businesses conducted by the Ministry of Small and Medium Venture Business. Results: The results of the study according to the analysis results were as follows: First, the preparation of business plans and the experience of working in the same type of business during startup preparation activities had a significant effect on sales, while the market research and completion of startup training were found to be insignificant. Second, it was found that the start-up preparation period had a significant effect on sales. Third, the influence of startup preparation activities on sales was different depending on the startup motivation. Specifically, it was found that only the experience of working in the same industry during the start-up preparation phase affects sales. Conclusions: This study suggested the need for innovative entrepreneurship based on actual entrepreneurship in relation to livelihood entrepreneurship, which is a social problem recently, and suggested the need to manage livelihood entrepreneurship by being pushed out.