호텔산업 경쟁력 평가에 관한 연구 : 인천지역을 중심으로

The purpose of this study was to extract qualitative assessment factors based on prior research on hotel industry competitiveness in order to diagnose the competitiveness of the hotel industry in Incheon area, and to present implications by analyzing the relationship between hotel industry performance evaluation and regional tourism competitiveness based on the extracted evaluation factors. To achieve this goal, three hypotheses were established to verify each hypothesis. First, domestic and foreign literature research and similar cases were investigated for competitiveness and tourism competitiveness. Second, the existing developed indicators were corrected and supplemented. Third, hotel industry competitiveness index, hotel industry performance evaluation, and regional tourism competitiveness were analyzed. In order to perform the empirical analysis, the members with experience using 4 and 5 star hotels in Incheon were defined as a population, and surveys were conducted based on online and offline questionnaires for about 20 days to extract samples. And structural equation model analysis was performed through the AMOS analysis tool. As a result of analysis, first, it was confirmed that the competitive factors of the hotel industry except government factor had a positive (+) significant effect on the hotel industry performance evaluation. Second, the hotel industry performance evaluation was found to have a positive (+) significant effect on regional tourism competitiveness. Third, only the hotel industry-related and support industries and government factors among hotel industry competitiveness factors were found to have a positive (+) significant influence on regional tourism competitiveness. Based on the results verified through analysis, academic and practical implications were presented.