스포츠센터의 사회적 책임활동과 평판, 행동의도의 관계

The purpose of this study was to investigate the relationship among social responsibility activities, reputation, and behavioral intentions of sports centers. To this end, a total of 265 pieces of data were collected for sports center members. For data analysis, frequency analysis, reliability analysis, and correlation analysis were performed using the SPSS 21.0 program, and confirmatory factor analysis and structural equation model verification were performed using the AMOS 21.0 program. Using the above analysis method, the following conclusions were obtained. First, looking at the relationship between social responsibility activities and reputation, it was found that all variables such as charitable responsibility, economic responsibility, and ethical responsibility, which are sub-factors of social responsibility activities, had a significant effect on reputation. Second, looking at the relationship between social responsibility activities and behavioral intentions, it was found that charitable responsibility and economic responsibility, the sub-factors of social responsibility activities, had a statistically significant effect on behavioral intentions, and ethical responsibility had a significant effect. Did not appear to have. Third, looking at the relationship between reputation and behavioral intention, reputation was found to have a significant effect on behavioral intention.