온라인뉴스 텍스트 마이닝을 이용한 기업 평판과 수익성에 관한 연구

Because of the recent development of ICT (Information Communication Technology), companies are being exposed to various media such as the Internet and SNS. In addition, the company's reputation is influenced by the exposed news. So, while positive news can improve corporate value, negative news can lead to the company's financial losses. In this study, the factors of corporate reputation were redefined through existing literature as social responsibility reputation, vision and leadership reputation, financial performance reputation, and product and service reputation. Online news was categorized by the reputation component defined in this study, and then sentiment analysis was used to derive metrics for each corporate reputation component. In addition, investigating the impact of derived reputation factors on return on equity (ROE) revealed that vision and leadership factors (p = 0.016) and reputation and social responsibility (p = 0.021) influence returns. Equity capital. In addition, financial performance (p = 0.072) was statistically significant at the level of 0.1%, and financial performance and reputation were also found to affect profitability. And the product and service (p = 0.589) reputation was found to be statistically insignificant.