제주형 프랜차이즈 간판에 대한 연구 - 맥도날드를 중심으로 -

It is necessary to examine the franchises in Jeju Island. The most urgent task is to develop a franchise model designed to reflect the regional uniqueness of Jeju Island under a systematic and rational structure. While the new model for Jeju Island can construct the area’s differentiation and competitiveness, it can also improve the landscape of Jeju Island. Signboards that can be seen only in Jeju Island will not only maximize its uniqueness but also offer another attraction to people. Such signboards thus have the potential to become a landmark in the region. The focus of this research is McDonald's.