Korean Executives’ Religiosity, Corporate Social Responsibility (CSR) Attitude and Behavior

While there has been a lot of investigations of reasons behind the gap between attitude and behavior in the economic psychology or behavioral economic literature, only a few studies looked at an individual’s personal religiosity as a factor that can explain the gap between attitude and behavior. Moreover, there are many people who have religion in South Korea, and corporate social responsibility (CSR) tends to be in line with the mentality of Korean people. Therefore, it is important to investigate the motivations of Korean managers that result in the gap between their attitude and behavior towards CSR. Drawing on the value-attitude-behavior (VAB) model, this paper elaborates the influences that the personal religiosity of Korean executives have on their CSR attitude and behavior. The results of this study show that there mostly is a partial mediation impact of CSR attitude on the relationship between Korean executives’ religiosity and CSR behavior. This research adds to the CSR literature and the social psychology literature, and also practically contributes not only to business settings in South Korea but also to Korean society in general