“당근하세요?”: 모바일 플랫폼을 이용한 소비자간 중고품 거래 경험의 의미

Noting that direct consumer-to-consumer second-hand transactions becomes a trend, this study attempts to understand what experiences consumers have in such transactions and what meaning they give to these experiences. To this end, individual interviews were conducted with 14 consumers in their 20s and 30s who actively participate in the trade of used goods among consumers. As a result of the study, contradictory meanings coexisted with the low price that consumers who participated in this study regarded as the biggest advantage of C2C used goods transaction. They consider second-hand purchases as rational consumption, but at the same time, this is why additional purchases and impulse purchases are made. However, research participants in the study give self-licensed it on the grounds that it was cheap and re-sellable. In addition, the consumer-to-consumer experience was the time to play the role of not only as a buyer, but also as a seller, and in terms of disposing of the items left by them, it could have come from ‘excess’, not from ‘lack’. Most of all, in this process, the study participants experience various kinds of fun, including elements such as games, competition, first-come-first-served, and rare items, and they also feel the fun of peeking at other people's daily lives from reading the posts. Nevertheless, they expressed direct transactions with anonymous consumers as wild and jungle. They used passive strategies to cope with the risks caused by uncertainty, and also chose alternatives to use their own community as a platform. These results suggest that beyond the classic meaning of thrift and frugality in used goods due to the economic downturn, they reflect changes in Korean consumption culture, such as changes in lifestyle, consumption patterns, and meaning of used goods.