사용자 참여형 디자인에 대한 디자인 선호도 연구 - 대학 마스코트 디자인 사례를 중심으로 -

The mascots of domestic universities were made to deliver the identity of each university along with its identity design. In case of university mascot, they were made to various character goods and gain popularity not only from college students but also from the general people. Likewise, college mascots are actively utilized as emoticons, PR clips, college websites beyond simple character goods. Recently, the number of cases which users participated in designing these college mascots increased. By so doing devised in the various ideas and diverse utilization of the designs. This research mainly focused on college mascots created by user participatory design process and investigated the preference of user participatory design. For this research, 57 colleges’ mascots in Seoul, South Korea were analyzed, and categorized between the participatory and non-participatory design. Among, three colleges, which use both participatory and non-participatory designed mascots, were chosen for research subjects. To investigate the mascot preference, two methods were used. First, the college mascots design was analyzed by the standard of the brand identity prism components. Second, by college mascots questionnaire, the preference of the general public was examined. The result of this research identified two outcomes. First, the brand identity prism evaluation result for non-participatory mascot is opposite of participatory. Second, the preference of participatory design mascot is higher than the non-participatory design mascot. Based on this research outcome, it is necessary to apply user participatory design when a college designs its mascot. Also, it is expected that this research is used as reference for college mascot development and other similar research.