상품 공급점의 방문 의도에 영향을 미치는 요인

After the opening of the distribution market, traditional market and alley commercials have fallen into a recession amid the growth of large retailers. Through the government 's distribution industry development law and related ordinances, it is preventing the expansion of large retailers. In the case of commodity supply points that are not defined by law, sales of alley merchandise are decreasing due to competition within the surrounding commerce area. This phenomenon is much faster than the spreading rate of SSM, which is becoming a serious social problem. The purpose of this study is to investigate the effect of store selection attributes on consumer 's intention to shop for product supply. The purpose of this study is to provide a variety of information for securing competitiveness in the alley area by presenting the store selection attribute of the consumer using the product supply point. A total of 160 questionnaires were used to study the influence of store choice attributes on the intention to visit. 'Product assortment', 'Price', 'Quality', 'Convenience', 'Store atmosphere' were used to study the product supply points among the store selection attributes of the previous research. As a result, alumni business executives need to establish diverse marketing strategies for the store selection factors as a self-help measure to compete with product supply points. Also, it can be utilized for the protection and revitalization of the alley commercial area through the effect on the visit intention of the commodity supply point.