실업률과 품목별 소비와의 관계

In recent, entering the era of economic decline and low growth, the emergence of the Yolo who live for the present happiness rather than the future, the growth of beauty products based on lipstick effects, and the small luxury related to the expansion of the luxury dessert market are shown. The Yolo, lipstick effect, and small luxury have similarities and differences in their interrelation. What they have in common is driven from the recent recession or slow growth. On the other hand, it is known that the psychological mechanism that an individual feels and solves such external influences is somewhat different even if it is influenced by the external environment of the economic recession. In this study, rather than rigorously classifying the concepts of the Yolo, lipstick effect, and small luxury, we first identify the economic recession and the consumption items that represent this phenomenon. The key variables analyzed in this study are the relationship between recession and consumption by item. Unemployment rate data were used to measure the recession. Consumption by item is selected from five items such as coffee and tea, sports and entertainment services, toys and hobbies, beauty and beauty services, and cultural services, which are inferred to be related to the phenomenon of Yolo, lipstick effect, and small luxury. Unemployment rate data and consumption expenditure data by item from 2006 to 2016 were used. As a result, the unemployment rate has a positive effect on consumption expenditure of coffee·tea and beauty ·beauty services. The unemployment rate has been found to have a significant negative impact on the consumption of sports·entertainment services and the consumption of toys·hobby goods. Unemployment rate has no significant influence on cultural services. Finally, implications, limitations, and future research directions are presented.