편의점 간편식의 선택 속성과 이용 편의성에 관한 연구: 한국 거주 중국 소비자를 대상으로

In the last two decades or so, convenience stores' influence and importance on the daily lives of society have been growing. Among the various product groups offered by convenience stores, convenience store lunch boxes are one of the most representative products. Convenience stores are quickly responding to changes while providing various benefits necessary for everyday life. As part of this, the convenience food is of high value and convenience. Convenience store convenience food is receiving great response from consumers of single-person households and pragmatists along with busy office workers. This study was conducted for Chinese consumers living in Korea to examine the nature of the selection of simple meals and the impact of convenience stores on customer satisfaction and intention to repurchase them. According to the analysis, food quality had a positive effect on customer satisfaction. However, product convenience and product economics did not affect customer satisfaction. Food quality, product convenience and product economics had a positive effect on repurchase intention. However, the pursuit of health did not affect the intention of repurchase. Convenience of convenience store use, customer satisfaction, and intention of repurchase were positive relationships. However, service kindness of employees did not affect customer satisfaction, but there was a positive relationship to repurchase. Customer satisfaction and willingness to repurchase were positive relationships.