스포츠 프렌차이즈 대표이사의 책임: 해외 SNS상 인종차별 사례를 중심으로

Recently, a representative of a global sports franchise company posted an racial discrimination comment on a personal SNS . As a result, the company has suffered significant economic losses, such as the termination of the sponsorship contract. Although this incident has occurred abroad, it offers significant implications for Korea, where the franchise industry is a major player. This is because the company is not properly responsible for the damages caused by the CEO’s personal illegal acts or deviations. Accordingly, the purpose is to approach and analyze the liability for loss caused by racial discrimination comment posted by the CEO of a sports franchise company on an individual SNS based on the Korean positi e Law and presented an alternative regarding the management of a sports franchise company in Korea. The results of this study are as follows. First, it is difficult to understand the fact that the CEO of a sports franchise operates a personal SNS as an illegal act even if there is an exaggerated expression as a part of freedom of expression. Second, the post of racial discrimination on the personal SNS of the CEO of a sports franchise can be basically defined as illegal acts according to the Constitution and the National Human Rights Commission Act and the Act on Promotion of Information and Communications Network Utilization and Information Protection. Third, the CEO is responsible for economic losses, such as termination of the sponsorship contract, arising from the posting of racial discrimination posts on personal SNS. Based on the results and measures suggested in this study, we hope that it will serve as a basic data for transparent management and growth of Korean sports companies.