대학의 사회적 책임과 사회공헌활동에 대한 인식에 영향을 미치는 요인

The purpose of this study is to identify the factors that influence the perception of university social responsibility in the context of increasing importance and interest in that. The analytic data used is the survey data conducted by the Seoul National University’s Institute for Global Social Responsibility in 2008 as a sample group of 1,204 adult men and women nationwide. Regression analysis method is used to identify the factors influencing the perception of the necessity of universities’ social contribution activities and the willingness to participate. As a result of the analysis, firstly, perception of university social contribution, income distribution, public responsibility for welfare, affinity for the social economic organization and the experience of donation have a statistically significant influence on the necessity of universities’ social contribution activities. Secondly, perception of the necessity of universities’ social contribution activities, income distribution, public responsibility for welfare, affinity for the social economic organization and the experience of donation and volunteer have a statistically significant influence on the willingness to participate in university social responsibility. This suggests that it can be effective when using social economic organizations and donation and volunteer to expand university social responsibility in the process of seeking to change the role of university in the future.