근대역사문화공간을 활용한 관광목적지의 사회적 책임(DSR)에 관한 연구-IPA를 활용하여-

This study aims to evaluate the destination social responsibility (DSR) in a context of modern historical and cultural heritage sites based on tourists' perception. A survey was conducted on tourists visiting six heritage tourism destinations, and the importance-performace analysis (IPA) was applied to explore the differences for DSR activities. The followings are the results of the study. The level of performance of DSR activity in the heritage tourism destinations has been shown to be generally lower than the level of importance. As a result of the IPA, the quadrant of 'keep up the good work' included economic responsibilities such as 'boosting the local economy' and legal responsibility attributes such as 'protecting the rights of tourists', while the quadrant of 'concentrate here' included 'creating local employment through tourism'. In addition, the quadrant of "low-priority" included social responsibility attributes such as "improving infrastructure for residents" and environmental responsibility attributes such as "efficient use of energy," while the quadrant of "possible overkill" included "creating profits from tourism" and "respecting local residents." Through this study, we present suggestions for the balanced preservation and utilization of modern historical and cultural heritages.