농촌지역의 다측면적 도시쇠퇴 결정요인이 지역축제에 미치는 영향인식 분석: 도시와 농촌지역 주민의 인식차이 비교를 중심으로

The purpose of this study is to identify various factors such as economy, society, and culture, which are the central environment of rural areas that hinder the development of regional festivals, and to find ways to develop the festivals in rural areas. Currently, rural areas, which are considered a representative target of urban decline, are playing a very important role as regional tourism and promotion strategies. In particular, local festivals are one of the pillars of tourism in rural areas. Therefore, it is necessary to grasp the problematic environment of rural areas in many ways to determine whether it is affecting local festivals held in rural areas. In this study, the factors of multi-sided urban decline in rural areas were compared and analyzed using t-test and ANOVA to see how there is a difference in perception of impact between people living in urban areas and those living in rural areas. In addition, multiple regression analysis was conducted to determine whether the factors of urban decline in the multi-sided area affect the type of residence. First of all, the analysis results showed that differences in the perception of impact between residents in urban and rural areas differed in all categories except for the lack of various distinctive tourist destinations, inconvenient public transportation, and low competitiveness of agricultural products. In addition, the "poor human resources" factor and the "decrease in growth engines" factor, which are "conventional thinking and behavior," showed differences in perception of impact between urban and rural residents in all categories. In the "underdeveloped cultural conditions" factor, all items differed in addition to underdeveloped cultural facilities and a sense of depreciation in rural areas. Second, the comparative analysis of demographic perspectives showed no difference in gender, only differences in age were found in "decreasing growth engines" factors, and differences in all factors for education and occupation. Finally, a multiple regression analysis was conducted to see if the perception of the impact of urban decline influences the type of residence, and found that "poor human resources," "conventional thinking and behavior," and "underdeveloped cultural conditions" affect the type of residence.