A Study on the Effects of ESG’s Shared Value Creation Activity on Social Capital and Organizational Performance: Focusing on Korean Global Network Marketing Company A

We study attempted to identify the relationship between the impact of creation shared value activity on social capital and organizational performance, and the mediating role of social capital, centering on Korean global net- work marketing company A. To this end, 350 copies of the 385 samples collected over a period of 6 weeks from September 7 to October 16, 2020, excluding 35 copies of unfaithful data, were used. For this, the hypothesis set as follows was empirically analyzed through the statistical package program SPSS 24.0. First, as a result of analyzing the effect of creation shared value activity on organizational performance, hypothesis 1 was adopted as Creation Shared Value activity (economic value, social value, cultural value) showed a positive effect on organizational per- formance. Second, in order to analyze the impact of creation shared value activity on social capital, the results of the verification of economic value, social value, and cultural value as independent variables and social capital as dependent variables showed a positive effect. Therefore, hypothesis 2 was adopted. Third, as a result of analyz- ing the effect of social capital on organizational performance, hypothesis 3 was adopted as statistically significant. Fourth, it was possible to confirm the mediating effect of social capital in the relationship that creation shared value activity had on organizational performance. Through these results, the differentiated management ideology and philosophy, organizational culture of the Korean-style global network marketing company A, the way of working with talent, and the absolute value of the product showed the ESG-based creation shared value activity. In other words, a long-term mass luxury strategy (MASSTIGE STRATEGY) is being implemented through continuous execu- tion of creation shared value activity. On the other hand, in order for Korean global network marketing company A to further improve its sustainability management system, the ESG-based creation shared value activity showed the importance of implementing it as a management strategy with consistency and sustainability in the enterprise-wide perspective.