사회적 프랜차이징을 통한 사회적 가치창출에 대한 사례연구

The purpose of the study was to raise awareness of social franchising as a growth model for social enterprises that strive to create jobs for the vulnerable and provide social services to the vulnerable. Social franchising is presented as a growth model for social enterprises aimed at creating jobs and expanding the provision of social services based on social entrepreneurship. In this study, the conceptualization of social franchising as a growth model for social enterprises, strategies for scaling social franchising, and social value creation of social franchising were reviewed first, followed by an in- depth analysis of exemplary case study leading to social value creation in Korea. To summarize the findings from the case study centered on the successful introduction and settlement of social franchising. First, a clear recognition of problems by the entrepreneur of social enterprises who want to conduct social franchising is required. There should be a clear definition of social values that are intended to be achieved through social franchising. It proves how important social entrepreneurship is in social franchising. Second, in the process of selecting franchisees through social franchising, contracts with franchisees were made with clear standards. In selecting franchisees, it was selected by identifying strict interviews and willingness of entrepre- neurs of franchisees interested in social franchising. Third, once the contract for social franchising was made, it actively provided administrative and financial support to franchisees to improve their profit structure. Based on the know-how of franchisor, improvements in administrative affairs, thorough education and training on service provision, sharing of knowledge, and financial support were made. In addition, it was intended to present proposals from a political perspective and significance as a research material from a practical perspective of social franchising.