포장디자인 정보의 체계적인 시각화에 관한 연구 -냉동식품 포장디자인을 중심으로-

The food labeling information of frozen food is very important as an essential point to read before consumers purchase the products, but most consumers only check the expiry date or the country of origin and they are indifferent to any other information when they are choosing the products. Therefore, the systematic visualizations of food information which can properly play a role of visual communications to indifferent consumers about the food information, attract their interests, and deliver the information to be easily understandable and promptly correct are needed. Therefore, in this study, the product information of 5 brands of frozen fried rice (No Brand, Bibigo, Ottogi, Chungjungwon, Pulmuone) among the major product groups of frozen foods currently sold in department stores and super markets for research on systematic visualization of packaging design information. The analysis was conducted by dividing into main display-surface, information display-surface, and other surface. As a result, the labeling requirements and standards for packaging and containers notified by the Ministry of Food and Drug Safety, and the regulations of labeling format are followed and organized. By accurately marking the irradiated food mark and agri-food certification mark, consumers can choose safe and high-quality food. In addition to the above display criteria, 26 visual considerations are designed using a grid system. In addition, it is required to apply a hierarchical structure according to the visual importance of typography, and to effectively use spaces and colors in a given space for efficient transmission of information.