Proposal of Creative fusion Idea Frame Model for Startup Planning

The purpose of this study is to develop a creative idea development model in startup planning to build a frame for commercializing ideas more quickly and easily. In order to build a frame for idea commercialization, building of a research model and analysis were attempted by tracing back cases of commercialization of ideas using various idea conceptualization techniques. The results and contents of the research are as follows. First, the study explores the elements and creativity necessary for startup planning through a study of related literature. Second, the study attempts to build a frame that traces the order to approach in order to generate ideas by tracing back cases of idea conceptualization using brainstorming and business item application techniques. Through such research results, it is possible to derive business ideas more quickly and clearly by dividing the idea conceptualization process into four stages when planning a startup, and the study enabled the researchers to expect the effect that it would be possible to proceed with the idea conceptualization easily by removing parts that are thought to be vague about idea generation. Based on these results, it is expected that new models and clear directions for vague ideas will be presented so that ideas can be used more easily through additional research based on sample research on whether the frame model of proposed ideas is relevant and appropriate actual application and procedure.