디자인 컨설팅 지원사업의 기업성과에 대한 영향: 디자인 주도 제품개발 지원사업 사례

Background Design development is crucial to promoting innovative growth of manufacturing firms. This study aims to analyze the impacts of design consulting support project on corporate performance with the case of the design-led commodity development project by the Korea Institute of Design Promotion(KIDP). Methods This study uses both a comparative case analysis and a multiple regression analysis. Six cases are studied with in-depth interviews and 47 survey responses are analyzed in order to research the impacts of design consulting support project on corporate performance. Results KIDP embarked on design consulting project in 2010, and in 2019 revised it to design-led commodity development project, which intends to promote design development of mid- and small-sized firms. The project contributes to growth in consumer recognition, domestic sales and overseas market development. The regression analysis results show that understanding of the project, collaboration depth, and satisfaction with project output has a positive relation on corporate performance. Conclusion In response to low design competitiveness of firms and high demand on industrial design, design-led commodity development is pivotal to the increase of corporate performance. Thus design consulting should be expanded throughout the whole process of commodity development, and follow-up measures be continued.