지역문화재단의 경쟁력 강화요인 분석: M. Porter의 다이아몬드 모델을 적용한 대구지역 사례 중심으로

Regional culture foundation as a core institution for cultural policy implementation and the development of regional culture are gaining importance, along with local self-government and decentralization. This study aims to seek the competitiveness-reinforcing factors of regional culture foundations based on a survey of the importance of various factors. Regional culture foundations initially appeared in 1997, and 117 foundations are operating nationwide as of January 2021. These foundations are firmly established as cultural institutions and became a policy phenomenon. However, as previous studies on regional culture foundations focusing on competitiveness are extremely rare, this study could constitute a starting point of future research. This study analyzed the perception of staff members of a Daegu regional culture foundations regarding the degree of importance of competitiveness- reinforcing factors using M. Porter’s Diamond model and AHP (Analytic Hierarchy Process). The results showed that the foundation’s autonomy, governance, middle to long-term strategy and management system, organizational culture and capability to respond to change are critical factors for reinforcing competitiveness. Conversely, the degree of importance of market and competitor factors is at the lowest level. Finally, the following aspects are required for reinforcing the competitiveness of regional culture foundations. These aspects include local governments’ awareness of responsibility in proportion to the influence on culture foundation, the improvement of the decision-making authority imbalance between local governments and foundations, and the development of foundations’ strategic management toward achieving goals.