동남아 메콩경제권의 프랜차이즈 법제의 특징과 한-메콩 법제협력 전략

The aim of this study is to analyze the characteristics of franchise legislation in five Mekong countries(Thailand, Vietnam, Cambodia, Laos, Myanmar), which are emerging as new franchise markets, and to seek legislative cooperation strategies between Korea and Mekong countries. To this end, Chapter 2(II) focused on the legislative trends of Mekong countries, and Chapter 3(III) presented legislative cooperation strategies related to franchises based on the current status and limitations of legislative cooperation. In the Mekong countries, there is no unified law that only regulates franchise transaction, and they are establishing a legal system for franchising through the enactment and amendment of major laws and regulations. However, in the Mekong countries, the infrastructure at the legislative level is still insufficient compared to the trend of franchise industry development, and the ability to respond effectively is also at a low level. At this time when Korea-Mekong cooperation is expanding, comprehension and cooperation on the legal system underlying the policy is essential. Specific legal cooperation strategies include establishing long-term and systematic strategies, accumulating and expanding legal information and researching target countries, supporting the introduction of unified franchise trading guidelines, and fostering human resources related to the franchise legislation.