관광전공 대학생의 개인적 특성에 따른 창업의지·창업행동에 미치는 영향

The purpose of this study is to examine factors influencing entrepreneurial behavior and identify the effects of the individual characteristics university students majoring in tourism on both entrepreneurial intention and behavior. H1 was tested to show that risk-taking tendency and achievement-motivation, among individual characteristics, have significant effects on entrepreneurial intention, while both entrepreneurial preference and confidence have no effects on it, so H1 was partially adopted. H2 was tested to show that risk-taking tendency and achievement- motivation, among individual characteristics, have significant effects on entrepreneurial behavior, while both entrepreneurial preference and confidence have no effects on it, so H2 was partially adopted. H3 was tested to show that entrepreneurial intention has a significant effect on entrepreneurial behavior, so H3 was adopted. University students majoring in tourism do not receive adequate entrepreneurship education, as shown in their general characteristics. Above all, the education system helping them establish professional knowledge, skills and attitudes regarding start-up should be provided to reflect undergraduates' confidence on reality. In addition, it is thought to be necessary to alleviate their fear of entrepreneurial failure and develop policies for rehabilitating entrepreneurial failures. Finally, education policies should be established to develop and execute entrepreneurial education for helping them cope with the fourth industrial revolution at least in universities. The future research needs to deeply examine many environmental factors influencing both entrepreneurial intention and behavior, except for individual characteristics.